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SEO, AEO and GEO plan

How HydRegen gets found by search and AI

Real findings from the current site, then a 90 day plan. Nothing here is estimated.

Background: illustrative render, not a real site or product.

Findings from https://hydregenoxford.com, crawled 27 October 2026

What we found

CheckResultStatus
Home titleHydRegenGood
Home meta descriptionCleaner, safer, more efficient chemical manufacture. A spinout from the University of Oxford, commercialising a novel biotechnology. Our ‘slot in’ technologiGood
Pages crawled63Good
Pages missing a meta description12Fix
Duplicate titles1Fix
Titles over 60 characters37Fix
Pages without exactly one H16Fix
Pages with structured data63 (ImageObject, WebSite)Good
Canonical on homehttps://hydregenoxford.comGood
robots.txtpresentGood
llms.txtmissingFix
Sitemap URLs found73Good
FAQ pagenone foundFix
News or insight pages41Good
Videos linked9Good
Content gaps

What is holding it back

  • 12 pages have no meta description, so search engines and AI answers write their own summary.
  • 1 pages share a title with another page.
  • 6 pages do not have exactly one H1, which weakens the page topic.
  • Structured data exists but no Organization entity, which AI assistants use to identify the company.
  • No llms.txt, so AI crawlers get no curated summary of the company.
  • No FAQ page, which is the easiest content for answer engines to quote.
90 day plan

SEO, AEO and GEO, in three phases

Days 1 to 30: fix the foundations
  • Unique title (under 60 characters) and meta description for all 63 pages.
  • One H1 per page matching the main search intent.
  • Organization, WebSite and Product or Service schema on every page; BreadcrumbList on inner pages.
  • Publish llms.txt and llms-full.txt summarising products, proof and contacts.
  • Submit the XML sitemap in Google Search Console and Bing Webmaster Tools; set canonicals.
  • Core Web Vitals pass on mobile (image formats, preload hero, defer scripts).
Days 31 to 60: answer engine optimisation
  • Build an FAQ hub from real customer and investor questions, with FAQPage schema.
  • Add a 40 to 60 word answer block at the top of each product and solution page.
  • Create comparison and how it works pages that AI assistants can quote directly.
  • Turn the 41 existing news and insight pages into a topic cluster with internal links.
  • Add author and organisation details (E-E-A-T) to every article.
Days 61 to 90: generative engine optimisation and authority
  • Keep the HydRegen entity consistent across LinkedIn, Crunchbase, Companies House, Wikidata and press.
  • Publish citable fact pages: funding, milestones, team and technology with dates and sources.
  • Pitch two data led stories a month to trade press so AI models see independent citations.
  • Track brand mentions and answers in ChatGPT, Perplexity, Gemini and Google AI Overviews monthly.
  • Report rankings, AI citations, organic leads and demo requests every month.

SEO: ranking in search. AEO: being the quoted answer in featured snippets and voice. GEO: being cited by AI assistants such as ChatGPT, Perplexity and Gemini. Included in this licence.