ChoudhuryProjects

Hydregen

Hydregen concept still

Project overview

A chemical-manufacturing product site: science, news, careers, get started. Built so a process chemist can see 'slot in' before they see a brand film. Unsolicited.

Date
2026
Location
Oxford, UK

Design process

10 hours

Discovery

  • Plant buyer
  • News vs product
  • Careers
30 hours

Strategy

  • Slot-in claim
  • Press as proof
  • Contact
74 hours

Solution

  • Home
  • News
  • Get started

Initial concepts

Early UI concepts and visual explorations.

Hydregen concept 1
Reactor still
Hydregen concept 2
Enzyme swap
Hydregen concept 3
News column

The challenge

Biotech sites often lead with a lab aesthetic. The buyer here already has a plant. The site has to respect that plant and still look like a serious Oxford company.

View experience
HydregenOpen full experience ↗

The impact

Working HTML with news, product and a get-started path. VIEW EXPERIENCE opens the build.

Their current public site: www.hydregen.com

View experience

Responsive

Phone first, then the desk. Same type and colour, denser chrome on the larger frame.

Tech

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