ChoudhuryProjects

Near Human

Project overview

Concept for a UK applied-AI studio. The public story is 'near human'. The work is still a system: cases, a waitlist, and a way to brief a job. Unsolicited. Live HTML not attached yet.

Date
2026
Location
UK

Design process

8 hours

Discovery

  • What 'near human' means
  • Buyer vs toy
  • Desk
20 hours

Strategy

  • No chatbot hero
  • Case objects
  • Brief
48 hours

Solution

  • Brand
  • Cases
  • Brief

Initial concepts

Early UI concepts and visual explorations.

Quiet type
Case file
Brief form
Not a chat
Desk
Waitlist

The challenge

AI marketing all looks the same: gradient, prompt, 'try it'. A serious buyer needs to see what the system does on a Tuesday, not another demo of a chat window.

Working HTML for this concept is not attached yet. The case study is the record.

Near HumanCase 04 openBrief a jobNot a chatbot

The impact

Case study frames the brand and the desk. Live HTML to follow.

Responsive

Phone first, then the desk. Same type and colour, denser chrome on the larger frame.

Tech

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