ChoudhuryProjects

Concretene

Concretene concept still

Project overview

Deep-tech materials site for specifiers, not consumers. Product, company, contact. The concept keeps the science readable and the commercial ask on one page. Unsolicited.

Date
2026
Location
UK

Design process

8 hours

Discovery

  • Specifier path
  • Claims vs proof
  • Product sheet
22 hours

Strategy

  • No green premium
  • Contact the lab
  • Standards tone
60 hours

Solution

  • Product
  • Company
  • Contact

Initial concepts

Early UI concepts and visual explorations.

Concretene concept 1
Pour night
Concretene concept 2
Dose strip
Concretene concept 3
Spec PDF

The challenge

Graphene in concrete is easy to overclaim. Specifiers need dosage, standards language and a way to talk to the lab, not a climate slogan.

View experience
ConcreteneOpen full experience ↗

The impact

Working HTML with product and company pages. Yellow on near-black so the brand does not look like a generic cleantech template.

View experience

Responsive

Phone first, then the desk. Same type and colour, denser chrome on the larger frame.

Tech

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