Privacy Policy

This privacy notice tells you what to expect us to do with your personal information.

Contact details

‍ Telephone: +44 20 8600 9240 ‍
Email: team@drivesimple.co.uk

What information we collect, use, and why

To provide services and goods, including delivery

We collect or use the following information:

Names and contact details
Addresses
Date of birth
Payment details (including card or bank information for transfers and direct debits)
Credit reference information
Website user information (including user journeys and cookie tracking)
Photographs or video recordings
Call recordings
Identification documents

For the operation of customer accounts and guarantees

Payment details
Information used for security purposes

For dealing with queries, complaints or claims

Address
Account information

For marketing and advertising purposes

We collect or use the following information for marketing and personalised advertising:

Names
Email addresses
Telephone numbers
Website usage information (including cookie tracking)
Device and browser information
Interaction data relating to our advertisements

We use this information to:

Deliver personalised advertising
Measure the effectiveness of advertising campaigns
Improve marketing performance
Re-engage previous customers or website visitors
Exclude existing customers from certain marketing campaigns

Lawful bases and data protection rights

Under UK data protection law, we must have a lawful basis for collecting and using your personal information.

Our lawful bases for providing services and goods

Contract – where processing is necessary to enter into or perform a contract with you.
Consent – where you have given clear permission for specific processing activities.

Our lawful basis for marketing and personalised advertising

Consent – we rely on your consent to use your personal data for personalised advertising, remarketing and advertising measurement activities.

You have the right to withdraw your consent at any time.

Your data protection rights

You have the right to:

Access your personal information
Rectify inaccurate information
Request erasure
Restrict processing
Object to processing
Data portability
Withdraw consent

If you make a request, we will respond without undue delay and within one month.

To exercise your rights, contact us using the details above.

Where we get personal information from

Directly from you
Credit reference agencies
Through your interactions with our website and advertising

How long we keep information

We retain personal information only for as long as necessary to:

Fulfil the purposes for which it was collected
Meet legal, regulatory and contractual requirements
Resolve disputes
Enforce agreements

Retention periods vary depending on the type of information and purpose of processing.

Who we share information with

Data processors

CreditSafe

Activity: Credit profile reviews to assess credit applications.

Google

Category of recipient: Data Processor (and in some cases independent controller) Purpose: Provision of advertising services, personalised advertising, customer audience matching and conversion tracking

Use of Google Advertising Services

We use advertising services provided by Google to promote our products and services. These services may include:

Google Ads
Remarketing and audience targeting
Customer Match
Enhanced Conversions

Where you have provided your contact details and consented to marketing, we may securely upload limited customer information (such as email address or telephone number) to Google Ads using a feature known as Customer Match.

This allows us to:

Show relevant advertisements to existing customers
Exclude existing customers from prospecting campaigns
Improve advertising relevance and efficiency

When you submit a form on our website, certain information (such as email address or telephone number) may be securely hashed before being shared with Google to measure advertising performance and improve campaign optimisation.

Hashing converts information into an encrypted format prior to transmission. Although hashed, this information remains personal data under UK GDPR.

Sharing information outside the UK

Where necessary, we transfer personal information outside of the UK.

Organisation name: Google ‍

Country: United States ‍

Transfer mechanism: The country or sector has been assessed as providing adequate protection under UK data protection law (UK–US Data Bridge / Adequacy Regulations).

We ensure appropriate safeguards are in place in accordance with UK GDPR.

For further information about international transfers, please contact us.

How to complain

If you have concerns about our use of your personal data, please contact us using the details above.

If you remain dissatisfied, you can complain to:

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Helpline: 0303 123 1113 Website: https://www.ico.org.uk/make-a-complaint