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SEO, AEO and GEO plan

How Concretene gets found by search and AI

Real findings from the current site, then a 90 day plan. Nothing here is estimated.

Background: illustrative render, not a real site or product.

Findings from https://concretene.co.uk, crawled 27 October 2026

What we found

CheckResultStatus
Home titleConcretene - HomeGood
Home meta descriptionmissingFix
Pages crawled5Good
Pages missing a meta description5Fix
Duplicate titles0Good
Titles over 60 characters0Good
Pages without exactly one H11Fix
Pages with structured data0 (none)Fix
Canonical on homemissingFix
robots.txtmissing or not plain textFix
llms.txtmissingFix
Sitemap URLs found0Fix
FAQ pagenone foundFix
News or insight pages0Fix
Videos linked2Good
Content gaps

What is holding it back

  • 5 pages have no meta description, so search engines and AI answers write their own summary.
  • 1 pages do not have exactly one H1, which weakens the page topic.
  • No structured data was found, so there is no Organization, Product or FAQ markup for Google or AI assistants to read.
  • No llms.txt, so AI crawlers get no curated summary of the company.
  • No FAQ page, which is the easiest content for answer engines to quote.
  • Few news or insight pages, so there is little fresh, citable content.
  • No XML sitemap was found at /sitemap.xml.
90 day plan

SEO, AEO and GEO, in three phases

Days 1 to 30: fix the foundations
  • Unique title (under 60 characters) and meta description for all 5 pages.
  • One H1 per page matching the main search intent.
  • Organization, WebSite and Product or Service schema on every page; BreadcrumbList on inner pages.
  • Publish llms.txt and llms-full.txt summarising products, proof and contacts.
  • Submit the XML sitemap in Google Search Console and Bing Webmaster Tools; set canonicals.
  • Core Web Vitals pass on mobile (image formats, preload hero, defer scripts).
Days 31 to 60: answer engine optimisation
  • Build an FAQ hub from real customer and investor questions, with FAQPage schema.
  • Add a 40 to 60 word answer block at the top of each product and solution page.
  • Create comparison and how it works pages that AI assistants can quote directly.
  • Turn the 0 existing news and insight pages into a topic cluster with internal links.
  • Add author and organisation details (E-E-A-T) to every article.
Days 61 to 90: generative engine optimisation and authority
  • Keep the Concretene entity consistent across LinkedIn, Crunchbase, Companies House, Wikidata and press.
  • Publish citable fact pages: funding, milestones, team and technology with dates and sources.
  • Pitch two data led stories a month to trade press so AI models see independent citations.
  • Track brand mentions and answers in ChatGPT, Perplexity, Gemini and Google AI Overviews monthly.
  • Report rankings, AI citations, organic leads and demo requests every month.

SEO: ranking in search. AEO: being the quoted answer in featured snippets and voice. GEO: being cited by AI assistants such as ChatGPT, Perplexity and Gemini. Included in this licence.