DriveSimple

DriveSimple concept still

Project overview

Consumer-meets-trade van subscription. Guides, van pages, contact, press. The concept is a plan builder, not a dealer brochure. Unsolicited.

Date
2026
Location
UK

Design process

8 hours

Discovery

  • Plan vs stock
  • Guides
  • Term lengths
26 hours

Strategy

  • £0 deposit
  • Six months
  • Build in a minute
64 hours

Solution

  • Home
  • Vans
  • Guides

Initial concepts

Early UI concepts and visual explorations.

DriveSimple concept 1
Berlingo
DriveSimple concept 2
Relay

The challenge

Van sites are stock lists. DriveSimple sells a plan. The first screen has to build a van, a term and a monthly figure without a salesperson.

View experience

The impact

Working HTML with van pages, guides and a plan path. VIEW EXPERIENCE opens the build.

View experience

Responsive

Phone first, then the desk. Same type and colour, denser chrome on the larger frame.

Tech

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